Our goal is to lead the hair styling product industry towards a future where gender-neutral products are the standard, not the exception, fostering inclusivity and acceptance for all.
The Passion and Innovation That Define Us
Rich Gay Aunt stands for more than just hair styling product. It aims to becoming a pillar for LGBTQ+ rights and gender equality. Our mission is to normalize gender-neutral products and challenge societal norms. We envision a future where our product line expands to encompass all hair styling product needs—hair care, beard oils, and beyond. Our sights are set on sponsoring community events, and collaborating with other forward-thinking brands to make a tangible difference.
From Humble Beginnings
Tori, the visionary behind Rich Gay Aunt, transformed personal challenges with gendered hair styling product products into a mission for inclusivity and self-expression. From military life and corporate suits to championing gender-neutral hair styling products, Tori’s journey is a testament to embracing one's true identity and empowering others to do the same.